Decisive Self-Love & Investment

She doesn’t treat herself, she invests in herself.

Mother's Day is a few days away. And if your idea of the perfect Mother's Day gift involves an undeserved serotonin hit via sweets, alcohol, or uninterrupted time to rot on the couch — I would advise you to proceed with caution. This one might bring you to the edge.

But if you're in the mood to feel a little provoked — stay with me.

Here is the underlying thesis: women, we need to stop coddling ourselves. And in doing so, we need to stop allowing the world to coddle us.

Before we get our panties in a twist — let me be clear about what I'm not saying. I'm not saying women don't deserve rest. We do. But that rest should look radically different from its current iterations. I'm not saying women don't carry an extraordinary amount. We do. But — spoiler alert — we were made to. We create, we birth, we nourish, all while holding the invisible architecture of an entire family. That is real. That is important. And nothing I'm saying here minimizes the labor, effort, and force that women put out day in and day out across the globe.

What I am questioning is how we talk about that effort. And what we're being offered as a solution.

Because somewhere along the way, a certain strand of modern discourse took our truth and weaponized it. It told us that because we carry so much, we are victims of it. That the answer to our exhaustion is wine, chocolate, TV time, and a badge of honor for how depleted we are. That we should rest more, push less, lower the bar, and reward ourselves for simply surviving another week.

I want to gently — but clearly — push back on that. Because I don't think that's what we actually want. And I don't think it's what our families need from us either.

The soft, meek, perpetually exhausted version of modern womanhood that gets celebrated in so much of the content we consume — it's not liberation. It's not even aspirational. Frankly, I'm bored of it. And I can't be the only one. Real softness — the kind that is genuinely powerful — comes from a woman who is resourced. Who is fueled. Who has invested in herself not as an afterthought but as a first principle.

We've heard it a thousand times: you can't pour from an empty cup. And yet it's not clicking. Because we are still out here with raging inflammation, disregulated hormones, and brain fog, trying to operate everything on energy borrowed from tomorrow. We are white-knuckling our way through the week and calling it strength. And because it is genuinely so hard in this under-resourced state, we are falling for blows to our health that are masquerading as self-care. Petrochemical bath products. Processed sugar dressed up as a treat. Alcohol rebranded as mom culture. Doom scrolling called decompression.

This is not strength. This is survival. And we were all made for more than survival.

Here is what I know from my own experience: when I changed how I fueled my body, everything else followed. My energy came back. My clarity returned. My creativity — which had been dim for longer than I realized — sparked back to life. I became a more present mother. A more engaged wife. A more ambitious, alive, fully inhabiting version of myself.

Not because I rested more. Because I fueled better. And ironically — I now rest even less than I used to, while running on a fraction of the caffeine. The energy is just there. Real energy. Not borrowed energy.

That shift didn't come from a free PDF I downloaded and never opened. It didn't come from stitching together fragments of advice from thirty-second social media clips. It came from a real investment — financial, emotional, and personal — in a program that asked something of me in return. That program was Primal Bod.

And I want to talk honestly about what investment means here. Not in a salesy way, but because I think our relationship with investing in ourselves — particularly as women — is one of the most important things we can examine.

We are so practiced at investing in everyone else. Our children's activities, our family's food, our homes, our relationships. We do it without hesitation because we love them. But what does it look like to love yourself with that same decisiveness? Not as a reward. Not as an indulgence. Not as self-care — but as a genuine first principle, a standard: I take care of me, so I can take care of everything else.

Most people think they want information. But what they actually want is an experience. An experience of change, of becoming, of evolving into the person they know innately exists inside them. Information alone doesn't get you there. Interaction with knowledge and wisdom does — the kind that sparks real change in real time, while you're living it.

That distinction matters. Because you can piece together everything Primal Bod teaches from scattered research papers and expert clips. But would that actually be free? You'd be spending weeks, maybe months, stitching together fragments — and that has a cost too. You pay it in a different currency: your time, your momentum, your belief that change is even possible for you.

When you invest financially in your own transformation, you show up differently. You engage differently. You become an active participant, not a passive consumer. And the return on that investment — at least in my experience — comes back multiplied. Not just in pounds lost, but in vitality, clarity, creative drive, and a reinvigoration in how you show up across every role you hold.

Through my anthropological lens, I'd offer this: the kind of wisdom that actually changes a person has never been free. In ancestral communities, knowledge was passed down through relationship and exchange. You earned wisdom by showing up, by playing your role, by being part of something and giving back. Now we live in our separate boxes, scrolling our smaller boxes, looking for the thing that will help us change. Money is simply our modern version of that exchange — and it is an exchange worth making.

So as Mother's Day approaches, I want to leave you with this:

The generational wisdom you pass down to your children is not just what you tell them — it is what they watch you do. How they see you treat your own body. How they watch you show up in your own life. When you tangibly, demonstrably invest in yourself — when you show up as someone who believes she's worth the time and the money — that's one of the most powerful examples you can set. And it ripples outward.

So this Mother's Day — what if the gift was you? Not a spa day. Not a bottle of wine. Not another thing to consume and forget. But a real, meaningful investment in becoming the most resourced, most fueled, most fully inhabiting version of yourself. That's decisive love.

To learn more about Primal Bod, visit the links below. Please feel free to get in touch with me if you want to chat about starting your primal journey — and whether the program is the right fit for you.

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